The spring 2013 season will be full of contrasts if we are to judge by the new Patrick Owen campaign. Straying from cookie cutter concepts, the label brings a variety of fun alternatives in fresh campaign that surprises and intrigues and at the same time manages to feel feminine and edgy. A Garden of Glory unravels before our eyes and fab fashionable alternatives steal the spotlight. Femininity and romance are powerfully contrasted with spikes and religious elements that sure challenge one’s expectations.
Romantic fashionistas will definitely appreciate the fab printed pieces that dominate the campaign. The idea that women should feel luxurious and elegant with their everyday outfits has become the central focus of the label. Since getting noticed is more or less everyone’s desire, the label mixes elegant options with statement making ones for the ultimate style statement that is sure to impress and be remembered. Chains and flowers might seem like an usual combo yet the label has made it work impressively well.
Golden touches can make a strong impression despite the fact that they’re considered to be neutral. Though the spring season is generally marked by subtlety and pastels, the new alternatives do justice to the contrarian point of view. Breaking the rules once in a while can be surprisingly beneficial and instantly refreshing and the new campaign is a beautiful reflection of the beneficial effects that thinking outside the box can have.